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Строительство объектов из металлоконструкций
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| Guerilla Marketing Example - Coca-Cola Happiness Vending Machine |
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Check out this Guerrilla Marketing Example! ATLANTA, May 28, 2010 -- Since January 12, 2010, hidden camera footage of smiling students getting more than they bargained for from a Coke vending machine has been viewed by more than 2.2 million people on YouTube. Last night, the Coca-Cola "Happiness Machine" was awarded CLIO‟s prestigious Gold Interactive Award at the 51st annual awards dinner held in New York City. A CLIO award is one of the world‟s most recognized industry accolades for advertising, design and communications. The "Happiness Machine" video, the result of a collaboration between Coca-Cola and integrated interactive marketing agency Definition 6, features a Coca-Cola vending machine transformed to deliver surprising "doses" of happiness to unsuspecting college students. Shot on location at the Queens, NY, campus of St. John's University, the outwardly typical Coke machine, was placed in the center of the student cafeteria, in full view of five strategically placed hidden cameras. What ensued was totally unscripted. Over 2 days of filming, the hidden cameras captured the spontaneous reactions of the students as the machine dispensed an array of goodies including, flowers, pizzas, sunglasses, a twelve-foot „hero‟ sub and a seemingly never ending supply of Coca-Cola. "Happiness is contagious. When you see people smiling, you want to smile." said Wendy Clark, SVP, Integrated Marketing Communications and Capabilities, The Coca-Cola Company. "This human truth is at ...
Теги: Guerilla Marketing Examples Guerrilla Marketing Examples Creative Advertising Ambient Advertising Coca Cola Vending Machine |
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Категория: People & Blogs |
Комментарии: 5 Подробнее
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| - Sales - Bill Binch Talks Sales/Marketing Alignment |
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Ever wonder what's in a Sales Playbook? Bill Binch, SVP of Sales at Marketo, visits the show to tell us all about them as well as the challenges of sales/marketing alignment and making "big round words" specific and actionable. 00:00 Cold Open 01:00 Bill's Nightmare Sales Job 02:00 Vice President of Sales at Marketo, Bill Binch 03:00 Definitions and Metrics: making "big round words" specific 04:00 Suspects, prospects, and closed sales 05:00 The importance of an exact definition of a closed sale 06:30 What is a marketing qualified lead? 07:30 Accountability of marketing in driving leads versus sales 08:00 The Top Three Metrics for sales/marketing alignment 09:00 "Accidents happen in the intersections." 11:30 Sales reps should be selling, not prospecting, segmenting, or negotiating 13:00 How to setup a brand new sales model 14:30 If resources are limited where do you choose to specialize? 16:30 Land and expand, hunters versus farmers 17:30 The Dallas Cowboys don't run around the field without a plan, neither should you 18:30 Why you should have a playbook as a sales rep 19:30 Approaching small, medium, and enterprise businesses with different methodologies appropriate to the company, not the geography 21:00 "Start collecting logos." Focus on transactions, not dollars as a new sales team 23:00 A better question to ask other than "how do you like to buy stuff"? 24:00 Bill runs through exactly how he listens to a customer 25:30 Kevin asks what else is in Bill's playbook: is it ...
Теги: Bill Binch Marketo Business Development sales cold call pitch interview email voicemail phone call phone SEO startup entrepreneur close closing CTR outbound inbound leads specialization CRM direct sales outside sales top down process tips tricks techniques strategy tactics sales pitch hiring training contact linkedin Highrise Rapportive motivation management sales job B2B B2B sales advertising prospect lead gen playbook |
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Категория: Shows |
Комментарии: 5 Подробнее
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